Starbucks App Can Monitor Rewards May 14, 2010, 8:30 am The Starbucks Corp. mobile payment application now lets users track rewards for their coffee purchases.
The Young and the Mobile April 28, 2010, 8:17 am Sun National Bank has launched a marketing campaign for its mobile banking services that is underpinned with advertisements with Abe Lincoln wearing a blue tooth headset. The tagline is "It's
Mobile Coupons Gaining Momentum March 11, 2010, 4:49 pm Many of you have likely seen that Target recently announced the launch of their mobile coupon program, enabling consumers to view and redeem coupons using
Proximity Marketing - GSMA World Congress Recap Continued February 23, 2010, 10:11 am
After having a chance to review all the marketing brochures I
collected at the GSMA conference last week I found one from a company focused
on Proximity
Mobile Shopping Best Practices in 2010 January 27, 2010, 11:40 pm
Today I had the opportunity to listen in on the Webinar Happy
Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010.
The webinar was interesting
A company named 'MyScreen' recently landed a deal with Latin America's largest mobile operator, America Movil to launch an advertising service with carriers in Mexico, 
The
annual CTIA convention in Las Vegas is underway and as always with the CTIA
many new research reports have been released. One report from Informa has 
