Media owners cash in on the goldrush for Mobile Marketing apps March 10, 2010, 9:35 am Alex Blyth reports on how the smartphone boom is opening up a fast-growing new revenue stream, as media firms rush to create mobile apps for their content. Plus: Media Week
An App for Donating Money While You Shop - CauseWorld March 10, 2010, 8:54 am Advertisers like Procter & Gamble, Citi and Kraft have signed up with CauseWorld, a mobile donation app for iPhone and Android users. Shoppers can use the app to check in
Mobile Marketing Explained March 2, 2010, 10:09 pm A must read article for those interested in Mobile Marketing. The article explores the rapid growth of Mobile Marketing globally, including the value for consumers, merchants, as well as including
Proximity Marketing - GSMA World Congress Recap Continued February 25, 2010, 10:28 am After having a chance to review all the marketing brochures I collected at the GSMA conference last week I found one from a company focused on Proximity Marketing. Proximity
Mobile Coupons Gaining Momentum March 11, 2010, 4:49 pm Many of you have likely seen that Target recently announced the launch of their mobile coupon program, enabling consumers to view and redeem coupons using
Proximity Marketing - GSMA World Congress Recap Continued February 23, 2010, 10:11 am
After having a chance to review all the marketing brochures I
collected at the GSMA conference last week I found one from a company focused
on Proximity
Mobile Shopping Best Practices in 2010 January 27, 2010, 11:40 pm
Today I had the opportunity to listen in on the Webinar Happy
Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010.
The webinar was interesting
Good outlook for mobile holiday shopping December 1, 2009, 1:29 pm
The holidays are a great time to relax and catch-up with
family and friends but it can also be a pain as you try and navigate
Develop your Mobile Commerce Strategy Now October 30, 2009, 1:20 pm There has been a lot of talk about mobile commerce lately, but what exactly is considered to be ‘mobile commerce’, and are retailers experiencing success