One of the questions many retailers are confused about is whether they should build a native iOS/Android phone app, or make their customers use the browser version? Answer? You have to have a mobile web site; apps are good when you have many loyal customers.
Having a mobile commerce web site accessible through any mobile web
browser is priority No. 1 in m-commerce. A mobile site affords the
greatest reach, as it is not designed like an app specifically for one
mobile operating system that represents just one segment of mobile
shoppers. While mobile apps offer richer features and functions,
m-commerce sites can be made to function similarly to apps through using
the advanced web programming language HTML5.
You should consider offering an app if you have a core group of loyal
customers, individuals likely to download an app and use it from time
to time. Loyal customers will welcome an app over an m-commerce site
because a well-designed app will provide a greater and faster shopping
experience. Look to your web logs to see where your mobile traffic is
coming from to decide for which mobile operating systems you should
build an app. Odds are you are getting more traffic from iPhone owners;
and iPhone owners shop more and spend more money. Android likely would
be the next priority. Few retailers have built shopping apps for mobile
operating systems other than iPhone and Android.
The bottom line, you have to have an m-commerce web site today; apps
are good when you have a large group of loyal customers. And it is very
important to remember to promote your mobile offerings everywhere, from
e-mails to the e-commerce site home page to store signs to ads.
To discuss your requirements and choose the best solution for your
business, talk to e-commerce & mobile app development experts at firstname.lastname@example.org.