Article

  Comment(0)

 
Share:    Email  

Starbucks Brews Loyalty With Mobile Payment

DAVID HATCH

Tuesday, May 15, 2012 - 10:10

The era of no cash, no cards, just phones begins at this Most Connected Company

Starbucks makes it easy for customers to buy coffee. So easy, in fact, that they don't even need cash or a credit card. A smartphone will work just fine. To capitalize on the growing popularity of these devices, Starbucks introduced mobile payment technology in January 2011 that enables purchases with the wave of an iPhone, Android, or Blackberry.

"A lot of our customers have their phone in their hand when they come into our store," says Adam Brotman, chief digital officer at Starbucks. "We knew that customers were increasingly more mobile—were increasingly using their phone as a primary computing device."

Recognized by U.S. News as one of America's Most Connected Companies for implementing the largest mobile-payment program in North America, Starbucks says the technology is boosting sales. 

Read the full story by clicking the link below
http://money.usnews.com/money/business-economy/articles/2012/05/15/starbucks-brews-loyalty -with....
 
Tags: Mobile Payments, Global, Americas, Starbucks, Loyalty

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

Stay Connected

 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

1.Orange, BANK OF AFRICA in mobile financial services partnership
2.Mobile Payment Brands Go On Offensive in Fear of Apple Pay Domina
3.PayPal Here, the company’s donglebased mobile payments solution
4.The SUBWAY® Restaurant Chain Selects Softcard™ as Key Strategi
5.Subway to use Softcard NFC for mobile payments
6.As Apple Pay Hits, Visa Signals Hopes To Be Mobile Payment Player
7.Zamtel to launch mobile money
8.Mobile Payments: Looking for Signs of Life
9.Growing Demand for Mobile Banking Hurts Small Institutions
10.McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign

FEATURED COMPANIES

MOST POPULAR

BLOGS


 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network