Facebook has just announced that it has completed another mobile commerce acquisition through the purchase of the customer rewards and loyalty management startup, TagTile.
The price of the purchase is, as of yet, undisclosed. Its last major purchase, of Instagram, with its 40 million users, was for $1 billion, though this buy out looks as though it might have been among the smaller acquisitions for which Facebook is known.
According to an email statement from the massive social network, “We’re happy to confirm that TagTile’s founders are joining Facebook, and that Facebook is acquiring substantially all of the company’s assets. We’ve admired the engineering team’s efforts for some time now and we’re excited to have them join Facebook.”
This mobile commerce news arrived on the very same day that Facebook announced the launch of a new offers service beta.
On the other hand, the statement released by TagTile mentions that the purchase by Facebook gives the social network “substantially all of our assets”, but that it would not be receiving any new customers and would be – for the moment – maintaining its current service.